Politics · India Bureau
7Padel, Kerastase Launch Initiative To Boost Women's Padel In India
A new collaboration between sports brand 7Padel and beauty company Kerastase aims to promote women's participation in India's rapidly growing padel tennis sector. The 'Padel in Gloss' initiative seeks to celebrate movement and self-expression among female players both on and off the court.
LSN India ·
India's women's padel tennis community is experiencing significant growth, with new initiatives emerging to support female athletes in the sport. The latest development comes from a partnership between 7Padel and luxury haircare brand Kerastase, which has launched a program designed to spotlight women participants and foster inclusivity within the padel ecosystem.
The 'Padel in Gloss' initiative represents an effort to position women at the centre of India's padel boom, a sport that has gained considerable momentum across urban centres in recent years. The collaboration seeks to bridge the gap between athletic performance and lifestyle, recognizing that female players value both competitive excellence and personal expression.
The partnership underscores growing commercial interest in women's sports in India, particularly in emerging recreational disciplines like padel. By combining sporting promotion with lifestyle branding, the initiative aims to create a more holistic appeal that resonates with India's expanding female athlete demographic.
Padel, a racquet sport similar to tennis but played on smaller courts, has emerged as one of Asia's fastest-growing sports. The focus on women's participation reflects broader trends in Indian sports where female athletes and sports-related brands are increasingly collaborating to expand market opportunities and drive cultural engagement.