World · Malaysia Bureau
AB Mauri Malaysia launches 'Rise with Mauri' to support local baking sector
The ingredient supplier has unveiled a new empowerment programme targeting Malaysia's baking community, with the initiative launched through a partnership with Ibupreneur.
LSN Malaysia ·
AB Mauri Malaysia has rolled out its 'Rise with Mauri' initiative, a programme designed to strengthen and develop the country's baking sector. The launch event, held in collaboration with Ibupreneur, marks the company's commitment to supporting local bakers and entrepreneurs in the industry.
The programme represents a strategic effort to provide resources and support to bakery businesses across Malaysia, ranging from small-scale operators to established enterprises. By partnering with Ibupreneur, an established women entrepreneurship platform, AB Mauri Malaysia aims to ensure the initiative reaches a broad cross-section of the baking community.
As a leading ingredient supplier, AB Mauri Malaysia's initiative reflects the company's investment in the long-term growth of the domestic baking industry. The programme is expected to offer participating bakers access to expertise, networking opportunities, and business development support.
The initiative comes as Malaysia's food and beverage sector continues to expand, with baking representing a significant segment driven by both consumer demand and entrepreneurial activity. Through 'Rise with Mauri', the company seeks to strengthen this ecosystem and foster sustainable business practices among local operators.