Activists push for legal action against social media giants over drug vapes

Activist organisations across the region are mounting pressure on major social media platforms to be held legally responsible for facilitating the sale of drug-infused vapes, commonly referred to as 'piu-piu' among users.

The campaigners argue that technology giants have failed in their duty of care by allowing vendors to openly advertise and distribute the illicit products through their platforms. They contend that social media companies possess the tools and resources to prevent such sales but have not implemented adequate safeguards.

The push for accountability reflects growing concerns about the ease with which drug-laced vapes can be purchased online. Activists say the products pose significant health risks, particularly to young people, and represent a worrying evolution in drug distribution methods.

Calls for legal action come as government agencies across the region intensify efforts to combat the illegal vaping trade. Authorities have increasingly focused on disrupting supply chains and prosecuting sellers, but campaigners argue that tech platforms must also be made answerable for their role in enabling the market.