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Activists urge social media platforms to halt drug vape sales

Anti-drug campaigners are calling on technology companies to take responsibility for facilitating the sale of illicit vaping products known locally as 'piu-piu'. The activists argue that social media platforms must implement stricter controls to prevent drug-laced vapes from being marketed to users.

LSN Malaysia · 14 September 2026

Activists urge social media platforms to halt drug vape sales

Civil society groups have launched a campaign against social media platforms, accusing them of enabling the distribution of illegal drug vapes across the region. The products, commonly referred to as 'piu-piu', are being openly marketed and sold through various social channels, raising alarm among public health advocates and law enforcement agencies.

Activists contend that technology companies have a moral and legal obligation to police their platforms more rigorously. They argue that the ease with which these illicit products are advertised and sold represents a significant gap in content moderation and user protection measures currently in place.

The campaign reflects growing concerns across Malaysia and Southeast Asia about the proliferation of drug-infused vaping products, particularly among younger demographics. Authorities have previously warned about the dangers posed by these substances, which combine nicotine addiction with narcotics in a format designed to evade detection.

Social media companies face mounting pressure from regulators and advocacy groups to strengthen their oversight mechanisms. Industry observers note that implementing effective controls requires coordination between platforms, law enforcement, and community stakeholders to address this emerging public health challenge.