Actor Khanna Supports FDA Action Against Bollywood Stars Over Pan Masala

The Maharashtra Food and Drug Administration (FDA) has taken action against three prominent Bollywood actors for indirectly promoting pan masala through commercial endorsements. Shah Rukh Khan, Ajay Devgn, and Tiger Shroff have been issued show-cause notices regarding their participation in advertisements for the product, which is classified as prohibited under current regulations.

Actor Mukesh Khanna has voiced support for the FDA's enforcement action, underlining the importance of regulatory compliance in the advertising industry. His backing adds to ongoing scrutiny of celebrity endorsements for products that face legal restrictions or health concerns.

The notices represent a continued effort by the Maharashtra FDA to enforce advertising regulations and prevent the promotion of restricted products. The action highlights the regulatory challenges surrounding celebrity endorsements and the responsibilities of public figures in advertising decisions.

Pan masala products have faced increasing regulatory restrictions due to health and public interest concerns. The FDA's move reflects broader efforts to curb marketing practices that circumvent existing prohibitions on such commodities.