Actor Mukesh Khanna Criticizes Shah Rukh Khan, Ajay Devgn Over Pan Masala Endorsements

Actor Mukesh Khanna has launched a scathing critique of Shah Rukh Khan, Ajay Devgn, and Tiger Shroff for endorsing pan masala products, expressing his disapproval through a video message. Khanna, known for his role in the popular television series Mahabharat, voiced strong objections to the celebrities' involvement in promoting the tobacco-based products.

In his video statement, Khanna expressed dismay at what he characterized as irresponsible behavior by the three actors, suggesting that their endorsements contradict principles of social responsibility. The actor called their actions shameful and indicated that such promotions send problematic messages to their vast fan bases, particularly younger audiences.

Khanna's criticism adds to ongoing debates within India's entertainment industry regarding celebrity endorsements of products that pose health risks. Pan masala, a traditional betel leaf preparation often combined with tobacco or nicotine, has faced increasing scrutiny from health advocates and regulatory bodies in recent years.

The actor went further to suggest that the three celebrities should publicly apologize for their involvement with the brands. His intervention reflects growing concerns among sections of the Indian entertainment community about the ethical implications of celebrity endorsements in a health-conscious society.

The incident highlights the tension between commercial interests and social responsibility that frequently emerges when major film stars accept lucrative endorsement deals for products considered potentially harmful to public health.