World · India Bureau
Actress Kriti Senon receives support from family, political figures over rakhi ad
Bollywood actress Kriti Senon has faced social media backlash over her appearance in a rakhi advertisement, with criticism focused on her attire. The controversy has drawn support from both political figures and her family members.
LSN India ·

A rakhi advertisement featuring Bollywood actress Kriti Senon has sparked debate on social media platforms, with viewers targeting her clothing choices in the campaign. The actress responded to the criticism by defending her participation through references to tradition and cultural values.
The controversy gained wider attention when prominent political figures publicly backed Senon. Congress leader Rahul Gandhi was among the first to voice support for the actress in relation to the ongoing discussion.
Senon's younger sister, Nupur Senon, also joined the conversation to defend her sibling. Following Gandhi's statement, Nupur stepped forward to express her support for the actress amid the social media backlash.
The incident reflects broader debates within Indian society regarding cultural representation in advertising and media. Senon's response emphasizing tradition and cultural heritage suggests an attempt to reframe the conversation around the advertisement's cultural significance rather than the controversy surrounding specific elements of her appearance.
The actress has maintained her position while family members have publicly rallied behind her during the dispute.