World · India Bureau
Affle 3i to acquire Israeli ad tech firm Perion for $420 million
The Indian digital advertising company will acquire all outstanding shares of Perion Network in an all-cash transaction valued at approximately $420 million, marking a significant expansion into international markets.
LSN India ·
Affle 3i has agreed to acquire Israel-based advertising technology company Perion Network in an all-cash deal, with shareholders to receive $11.70 per share. The transaction values Perion's equity at roughly $420 million, equivalent to approximately Rs 3,986 crore.
The acquisition represents a strategic move by the Indian digital advertising platform to strengthen its global footprint and technological capabilities. Perion Network, known for its advertising technology and consumer engagement solutions, brings established operations and client relationships in international markets.
The all-cash nature of the transaction provides clarity for Perion shareholders on deal certainty and valuation. The per-share price of $11.70 reflects the agreed terms between both parties following negotiations.
This deal underscores growing consolidation in the digital advertising sector, as Indian technology and software services firms increasingly pursue international acquisitions to diversify revenue streams and expand service offerings beyond domestic markets.