AI will elevate creative standards rather than diminish art, says Adobe executive

The explosion of AI-generated content will ultimately strengthen rather than undermine the creative industries, with consumers becoming increasingly sophisticated in their ability to distinguish quality work, according to Adobe's regional leadership.

Ben Goodman, chief of Adobe in Asia-Pacific, argues that the flood of AI-produced material will naturally educate audiences to demand higher standards. This shift mirrors previous technological disruptions that initially seemed threatening to creative professionals but ultimately transformed how content creators operate.

The executive's perspective suggests that rather than replacing artists and creators, AI tools are establishing a new baseline for audience expectations. As lower-quality, mass-produced AI content saturates the market, discerning consumers will increasingly value authentic, thoughtfully crafted work that demonstrates genuine creative vision and expertise.

Industry observers note that this dynamic creates opportunities for creators who can leverage AI as a production tool while maintaining artistic integrity. The ability to combine technological efficiency with human creativity may become a defining competitive advantage in content creation across the region.