Airtel bundles Apple TV, Apple Arcade with premium family plans

Bharti Airtel has added Apple TV and Apple Arcade to its family postpaid plans starting at ₹999 per month, integrating premium entertainment and gaming services into its telecommunications offerings. The move positions the carrier as a bundled services provider, combining connectivity with content-focused benefits aimed at affluent households.

Apple TV access grants subscribers entry to the company's library of original series and feature films, while Apple Arcade provides ad-free gaming with no in-app purchases required. These services complement Airtel's existing digital offerings and align with industry trends of telecom operators diversifying revenue streams through content partnerships.

The bundling strategy reflects intensifying competition among India's major carriers, who have increasingly sought to differentiate their premium plans through value-added services beyond core connectivity. Jio and Vodafone Idea have similarly explored partnerships with entertainment platforms to attract and retain high-value customers.

Airtel's family postpaid portfolio targets multi-user households seeking comprehensive digital services. The addition of Apple's ecosystem services extends the operator's appeal to consumers already invested in the tech giant's products and services, potentially improving plan stickiness and reducing churn among premium subscribers.