Airtel relaunches Rs 299 plan with reduced benefits for subscribers

Bharti Airtel has reintroduced its Rs 299 prepaid plan to its portfolio after withdrawing it from circulation earlier this year. However, subscribers opting for the revived plan will find it offers fewer benefits than the original version that was discontinued.

The telecom major had removed the Rs 299 plan from its offerings some months back as part of its portfolio rationalization strategy. The plan's relaunch comes amid intense competition in India's prepaid segment, where operators frequently adjust their offerings to balance subscriber acquisition with revenue management.

While the exact specifications of the revised plan remain under review, the reduction in benefits suggests Airtel has adjusted data allowances, validity periods, or additional features compared to the earlier iteration. This move reflects broader industry trends wherein telecom operators have been recalibrating their mid-range plans to optimize margins.

Subscribers considering the Rs 299 plan are advised to carefully compare its current benefits against competing offerings from rivals before making a decision. The changes underscore the dynamic nature of India's prepaid telecom market, where plan structures are regularly modified in response to market conditions and business objectives.