Ajay Devgn joins coastal cleanup drive ahead of Drishyam 3 release

Actor Ajay Devgn took to coastal cleanup efforts at Juhu Beach in Mumbai as part of a pre-release promotional campaign for his upcoming film 'Drishyam 3'. The actor joined Amrita Fadnavis, wife of Chief Minister Devendra Fadnavis, in the environmental initiative aimed at addressing pollution caused by Ganesh Chaturthi celebrations.

The cleanup drive focused on removing waste and debris from the beach following the immersion of Ganesh idols, a practice that generates significant amounts of litter in coastal areas. The joint effort by the actor and the CM's wife highlighted the intersection of celebrity influence and civic responsibility in Mumbai's environmental management.

The beach cleanup comes as Devgn prepares for the theatrical release of 'Drishyam 3', the latest installment in the crime thriller franchise. The actor's participation in the public sanitation drive appears designed to generate goodwill and media attention ahead of the film's market debut.

The initiative underscores ongoing concerns about marine pollution and waste management in Mumbai, particularly during major festivals when immersion activities strain the city's environmental infrastructure.