Allianz Lanka launches fifth road safety drive for schoolchildren

Allianz Lanka has launched the fifth edition of its Allianz Protect campaign, a sustained effort to enhance road safety awareness among school-age children across the country. The annual initiative reflects the company's commitment to addressing traffic safety challenges that disproportionately affect younger road users.

The campaign targets students through educational programs designed to instil safe road behaviour and reduce accident-related injuries. By focusing on school communities, the initiative aims to create a multiplier effect, encouraging families and wider communities to adopt safer practices on roads.

Road safety remains a critical public health concern in Sri Lanka, with child pedestrians and young travelers facing elevated risks. The Allianz Protect program seeks to fill gaps in road safety education by providing practical knowledge and awareness-building activities in schools.

Allianz Lanka's continued investment in the campaign underscores the role private sector organisations can play in addressing national safety challenges alongside government and civil society efforts. The initiative complements broader road safety frameworks while creating measurable impact at the grassroots level.