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Alphabet shares dive as profit falls short of expectations

Google's parent company Alphabet saw its net profit plunge 25 percent year-on-year in the third quarter, disappointing market expectations and raising concerns about weakening advertising revenue growth.

LSN Malaysia · 28 October 2026

Alphabet shares dive as profit falls short of expectations

Alphabet reported net profit of US$26.2 billion for the three months ending September, a significant decline from the prior year period and well below analyst forecasts. The shortfall marks a notable setback for the tech giant, which has faced mounting pressure from a slowdown in its core advertising business.

The profit decline reflects broader challenges in the digital advertising market, where major platforms have experienced softer demand as economic uncertainties weigh on corporate spending. The company's performance has prompted fresh concerns about the sustainability of growth in its primary revenue engine.

The disappointing results triggered a sharp selloff in Alphabet shares, as investors reassessed the company's financial trajectory and near-term prospects. Analysts have increasingly pointed to competition from emerging platforms and changing consumer behaviour as headwinds facing the search and advertising sector.

The quarter's results underscore growing pressures facing Silicon Valley's advertising-dependent business models as macroeconomic headwinds persist across multiple regions. Investors will be watching closely for management guidance on how the company plans to stabilize revenue growth and restore profitability trends.