Amazon launches year's biggest sale tonight with steep discounts on iPhones

Amazon India's marquee annual sale is set to begin late tonight, featuring promotional offers on popular consumer electronics including Apple iPhones and other high-demand products. The e-commerce platform has positioned the event as the year's most significant shopping opportunity for Indian consumers.

Ahead of the sale, Amazon has rolled out its Rufus tool to help shoppers make informed decisions. The AI-powered feature allows users to check product pricing history and receive comparative insights before completing transactions. Industry analysts recommend that buyers cross-reference prices across multiple retail channels—both online and physical stores—to ensure they are securing genuine value.

Consumer advocates have cautioned that major sales events can sometimes lead to impulse purchases of higher-priced items that may not represent actual savings. Shoppers are encouraged to establish budgets beforehand and research specific products of interest rather than purchasing based solely on promotional messaging. Comparing the sale price against historical pricing data and competitor offerings remains essential due diligence for online shoppers seeking to maximize their purchasing power during such events.