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Amazon reportedly in talks to acquire AI startup Decart for US$7 billion

The e-commerce and cloud computing giant is negotiating to purchase the artificial intelligence company at nearly double its valuation from May, according to reports.

LSN Singapore · 12 October 2026

Amazon reportedly in talks to acquire AI startup Decart for US$7 billion

Amazon is in advanced discussions to acquire Decart, an artificial intelligence startup, in a deal valued at approximately US$7 billion, marking a significant move into the AI sector by the tech conglomerate.

Decart, which focuses on developing artificial intelligence technology, was valued at close to US$4 billion during its most recent funding round in May. The reported acquisition price would represent a substantial increase in the company's valuation within a relatively short timeframe, reflecting strong investor confidence in the startup's technology and market potential.

The move aligns with Amazon's broader strategy to strengthen its position in the rapidly expanding artificial intelligence market. The company has been actively investing in AI capabilities across its various business divisions, from cloud services through Amazon Web Services to consumer-facing applications.

Decart has attracted significant attention in the AI sector for its technical capabilities and development roadmap. An acquisition would give Amazon direct access to the startup's expertise and intellectual property, while providing Decart with resources and market access through Amazon's extensive global infrastructure.

The transaction remains subject to negotiation and regulatory approval, and there is no certainty the deal will be completed on the terms currently being discussed.