Amazon to recruit over 300,000 seasonal workers for holiday push

Amazon is preparing for the busy holiday season by recruiting more than 300,000 seasonal workers globally, a substantial uptick from its previous year's recruitment drive. The hiring surge reflects growing demand as consumers increase online shopping during the year-end period, requiring the retail behemoth to bolster warehouse operations, delivery networks, and customer service capabilities.

The temporary positions being filled across Amazon's logistics and fulfillment centres will offer workers an average hourly rate of US$20 (S$25), providing an attractive entry point for job seekers seeking seasonal employment. The company has consistently used seasonal hiring to manage fluctuating demand patterns, with the holiday quarter traditionally representing peak activity across its operations.

This 20 per cent increase in hiring compared to the 2025 season signals Amazon's confidence in holiday consumer spending and its strategy to maintain service levels during the critical shopping period. The recruitment effort underscores the competitive labour market, with major retailers and logistics providers vying for temporary staff to support their seasonal operations.

The positions span various roles including warehouse associates, delivery drivers, and customer service representatives, with Amazon leveraging both traditional recruitment channels and digital platforms to attract candidates. Seasonal hiring remains a cornerstone of Amazon's operational model, enabling the company to scale workforce capacity efficiently without committing to permanent headcount expansions.