Apple bets big on $2,000 foldable iPhone as design overhaul begins

Apple has entered the foldable smartphone market with an ambitious new device priced at $2,000, representing the company's most substantial departure from its iconic iPhone form factor in nearly 20 years. The announcement was made at a company event showcasing the latest innovations in Apple's flagship product line.

The foldable iPhone represents a calculated risk for Apple's new leadership, which is betting that consumers will embrace the technology and justify the premium price positioning. The move follows growing momentum in the foldable smartphone segment, with competitors having established presence in the category over the past several years.

The design shift underscores Apple's evolving strategy to maintain its market position amid intensifying competition in the smartphone industry. Industry analysts have watched closely to see whether Apple would eventually adopt foldable technology, given the company's historical preference for incremental design refinements.

The new device's introduction comes as Apple navigates broader challenges in its smartphone business and seeks to drive innovation across its product portfolio. The $2,000 price point positions the foldable iPhone as a premium offering, targeting affluent consumers willing to adopt cutting-edge technology.