Apple cuts iPhone 18 Pro production by 20% amid weak demand

Apple has scaled back production of the iPhone 18 Pro by approximately 20 percent, according to reports emerging from supply chain sources. The cupertino-based technology giant has reduced component orders as demand for the premium smartphone falls short of earlier expectations.

Multiple factors are driving the shift in consumer purchasing patterns. The rising retail price of the iPhone 18 Pro has emerged as a significant headwind, with analysts pointing to elevated costs of memory chips as a primary contributor to the higher price tag. The combination of increased device costs and the broader economic environment appears to be dampening buyer enthusiasm for the flagship model.

The production adjustment reflects a broader challenge facing premium smartphone makers in major markets including India, where high price points continue to constrain demand. Industry observers suggest the supply chain reduction may persist if consumer interest does not rebound in coming quarters.

Apple has not publicly commented on the production adjustments. The company typically does not disclose component order details, with information about manufacturing volumes typically emerging through supply chain tracking and industry sources.