Apple hikes prices of older iPhone models in India

Apple has adjusted its pricing strategy for previous-generation iPhones in the Indian market, raising costs on the iPhone 16, iPhone 17e, iPhone 17, and iPhone Air models. The move comes in the wake of the company's introduction of the flagship iPhone 18 Pro series and the new iPhone Duo to the domestic market.

The price revisions represent a significant adjustment to Apple's product portfolio in India, with the most substantial increase amounting to Rs 65,000 on certain configurations. The hikes appear designed to create clearer differentiation between the older and newer models while maintaining margins on the company's extended range.

The timing of the price increases reflects Apple's typical strategy of consolidating its product line following major launches. By raising prices on preceding generations, the company encourages consumers to either upgrade to the latest models or consider entry-level options, effectively reshaping the competitive landscape in India's premium smartphone segment.

Indian consumers have traditionally shown price sensitivity despite Apple's premium positioning, making these adjustments a notable shift in the company's approach to the market. The changes underscore Apple's confidence in the appeal of its newest offerings while managing inventory and demand across its broader smartphone catalog.