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Apple imposes purchase limits on iPhone Duo amid overwhelming demand

Apple has capped the number of its latest dual-screen iPhone model that customers can purchase at once, citing exceptionally high demand. The restriction aims to ensure wider availability across the consumer base.

LSN India · 21 October 2026

Apple imposes purchase limits on iPhone Duo amid overwhelming demand

Apple has implemented purchase restrictions on its new iPhone Duo model following unexpectedly strong demand from consumers. The company has limited buyers to a set number of units per transaction, a measure typically deployed when product availability cannot keep pace with customer interest.

The purchase caps come as Apple seeks to balance supply constraints with equitable access for its customer base. By restricting bulk purchases, the company aims to prevent individuals or resellers from securing excessive inventory while genuine consumers face stock shortages.

This demand surge reflects the iPhone Duo's appeal in the Indian market, where dual-screen smartphones have garnered significant consumer interest. The device's innovative form factor and Apple's brand cachet have combined to drive substantial pre-orders and early sales.

Apple has not disclosed the exact purchase limit per customer or provided a timeline for when restrictions might be lifted. The company typically relaxes such caps once production increases to meet demand or initial sales momentum plateaus. Customers interested in purchasing the iPhone Duo are advised to check Apple's official channels for current availability and purchasing guidelines.