World · India Bureau
Apple iPhone 18 Pro launch draws crowds; customers make sacrifices for flagship device
The launch of Apple's iPhone 18 Pro series has triggered significant consumer demand across India, with long queues forming outside retail outlets. Some buyers have reportedly liquidated assets to afford the premium smartphone.
LSN India ·
Apple's iPhone 18 Pro series went on sale this week, generating substantial interest among consumers in major Indian cities. The Noida Apple Store witnessed extended queues from early morning as customers lined up to purchase the latest flagship models, reflecting strong demand for the new release.
The launch has prompted varied purchasing decisions among different consumer segments. While some buyers came to purchase the device for family members, others opted for the premium iPhone 18 Pro Max variant for personal use.
In a notable instance, one customer disclosed that he had liquidated gold holdings to finance the purchase of an iPhone 18 Pro for his wife. The anecdote underscores the strong appeal of Apple's premium devices among Indian consumers, despite their significant price points.
The iPhone 18 Pro series, which includes multiple storage and color variants, represents Apple's latest push into the Indian smartphone market. The company has maintained robust retail presence across major metropolitan areas to meet anticipated demand during the launch phase.