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Apple iPhone Duo significantly pricier in India than global markets

Apple's new iPhone Duo has launched in India at a starting price of ₹2.99 lakh, making it considerably more expensive than in several other countries worldwide. Consumers looking for better value may find significantly lower prices in select international markets.

LSN India · 10 September 2026

Apple iPhone Duo significantly pricier in India than global markets

Apple's iPhone Duo has arrived in the Indian market with a base price of ₹2.99 lakh, positioning it among the premium smartphone offerings in the country. However, the device is available at substantially lower prices across multiple international markets, presenting a considerable price differential for Indian consumers.

The pricing disparity highlights the variance in Apple's regional pricing strategy across Asia and beyond. While the Indian launch price reflects local taxation, import duties, and distribution costs, several countries offer the same device at markedly reduced rates.

Thailand has emerged as a notably cheaper alternative for potential buyers, with prices reported to be several thousand rupees lower than India's asking price. Bangkok-based retailers are offering the iPhone Duo at competitive rates, making it an attractive option for those planning travel to the Southeast Asian nation.

The price gap underscores a broader pattern in India's premium smartphone market, where imported flagship devices often command higher costs compared to other Asian markets. This pricing structure is typically attributed to India's higher import tariffs, goods and services tax, and established distribution markups within the Indian consumer electronics sector.