Apple launches festive AirPods 5 with traditional rangoli design for India

The Cupertino-based company has unveiled the limited-edition AirPods 5 with rangoli patterns adorning the case, catering to Indian consumers during the festive period. The move reflects Apple's strategy to localise its product offerings for key markets during major seasonal celebrations.

While the new variant maintains the same technical specifications and features as the standard AirPods 5, the distinctive rangoli design on the charging case sets it apart as a collector's item for the Indian market. The aesthetic customisation combines contemporary technology with traditional Indian artistic elements.

The festive edition is priced competitively, making it more accessible to a broader segment of consumers in India. Apple's decision to introduce region-specific variants during high-consumption periods underscores the company's commitment to strengthening its presence in the South Asian market.

The launch comes as major technology companies increasingly recognise the significance of India's festive season in driving consumer spending. Apple has previously rolled out promotional offers and exclusive products during Diwali and other major celebrations to capture seasonal demand.