Apple restricts iPhone Duo purchases to pre-order customers only

Apple has announced stricter purchase guidelines for the high-end iPhone Duo, marking a significant shift in the company's retail strategy for India. Beginning October 23, the device will be available for retail sales, but the company has imposed restrictions on walk-in purchases to manage demand.

Under the new policy, only customers who have placed pre-orders will be guaranteed access to purchase the iPhone Duo during the initial retail phase. Walk-in customers will have access to limited inventory on a first-come, first-served basis, though availability is expected to remain constrained.

Apple's decision to prioritize pre-order customers reflects broader supply chain considerations and demand management for the premium-priced device. The move ensures that customers who have demonstrated committed interest through advance reservations receive priority allocation.

The restriction underscores growing consumer interest in Apple's high-end offerings in the Indian market. The company has not announced when general walk-in availability will be restored or whether the pre-order preference will remain in effect for an extended period.

Customers interested in purchasing the iPhone Duo are advised to complete pre-orders through Apple's official channels to secure their units before the October 23 retail launch.