Apple's first foldable iPhone begins first sale with major discounts

Apple's long-awaited entry into the foldable smartphone market commenced today with the first sale of its iPhone Duo model. The launch marks a significant milestone for the technology giant as it competes in the growing segment of flexible-screen devices.

Multiple promotional offers and deals are available during the initial sales period, designed to attract early adopters and drive market penetration. The promotional strategy includes substantial discounts across various retail channels and e-commerce platforms serving Indian consumers.

To enhance affordability, Apple has introduced an exchange programme allowing customers to trade in their older devices and reduce the effective cost of the iPhone Duo. This initiative aims to broaden the customer base by making the premium foldable device accessible to a wider demographic.

The foldable smartphone segment has gained considerable momentum in recent years, with several manufacturers already establishing presence in this category. Apple's introduction of the iPhone Duo represents a strategic response to evolving consumer preferences for innovative form factors and enhanced screen real estate.