Apple's foldable iPhone Duo sells out within minutes of India launch

Apple's iPhone Duo, the company's inaugural foldable phone, sold out on Blinkit within five minutes of going on sale Friday morning in India. The device, which features a 7.6-inch flexible inner display that folds into a more compact form factor with a 5.4-inch outer screen, attracted sufficient demand to exhaust available inventory on the quick-commerce platform in a matter of minutes.

The rapid sell-out prompted extensive social media discussion, with observers noting the swift depletion as indicative of strong demand among India's premium smartphone buyers. The brisk sales underscore growing appetite for cutting-edge mobile technology among affluent segments of the Indian consumer base.

The iPhone Duo represents Apple's entry into the foldable smartphone category, a market segment that has gained traction following similar launches by Samsung and other manufacturers. The device's availability through Blinkit, a rapid-delivery platform, reflects Apple's strategy to make premium products accessible through alternative retail channels in India.

Apple has not disclosed broader sales figures or inventory levels for the device across other retail channels in India, where it is also available through traditional outlets and online platforms.

Photo: iPhone Duo in star white and night sky. Apple Newsroom press image (courtesy of Apple).