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Apple's hardware chief John Ternus takes helm as Cook steps down

John Ternus has assumed the role of Chief Executive Officer at Apple, ending Tim Cook's 15-year tenure at the helm. The leadership transition marks a strategic shift from operational management to hardware engineering expertise.

LSN Malaysia · 2 September 2026

Apple's hardware chief John Ternus takes helm as Cook steps down

Apple has announced a significant leadership change with John Ternus, the company's Senior Vice President of Hardware Engineering, taking over as Chief Executive Officer. Ternus replaces Tim Cook, who has led the technology giant since 2011 and guided the company through its transformation into a services-focused business.

Cook's departure marks the end of an era characterised by operational excellence and financial discipline. During his tenure, Apple expanded its ecosystem of services, launched wearable products including the Apple Watch, and navigated global supply chain challenges. His successor brings a different profile to the role, with deep expertise in the company's core hardware development and design processes.

The timing of the leadership change comes as the technology industry faces significant shifts. Apple, like competitors worldwide, is grappling with the rapid evolution of artificial intelligence integration in consumer devices. The sector is also witnessing renewed competition from foldable smartphone designs and alternative platforms vying for market dominance.

Ternus's appointment signals Apple's intention to prioritise hardware innovation and engineering excellence in its next chapter. His track record includes overseeing the development of critical products that have defined the company's hardware strategy. The transition is expected to influence how Apple approaches emerging technologies and product categories in the coming years.