Apple set to unveil iPhone 18 Pro and foldable model next week

Apple is preparing for a significant product unveiling next week, with Chief Executive John Ternus signalling the imminent launch in a memo to staff. The company has scheduled its event for September 9 under the theme 'Surprise and shine,' indicating a substantial refresh to its smartphone lineup.

The centrepiece of the launch is expected to be the iPhone 18 Pro series, continuing Apple's tradition of releasing premium variants of its flagship device. However, the more notable introduction appears to be Apple's entry into the foldable smartphone category, a market segment that has gained traction among consumers seeking innovative form factors.

The forthcoming foldable iPhone is reported to potentially carry the 'iPhone Ultra' designation, positioning it as a distinct product category within Apple's portfolio. This would mark the company's competitive response to foldable devices already established by Samsung and other manufacturers in the market.

The September 9 event will be closely watched by industry analysts and consumers across India and the broader Asia-Pacific region, where smartphone demand remains robust. Apple's expansion into foldable technology represents a significant strategic shift for a company that has historically focused on refining its proven iPhone design philosophy.

Further details regarding specifications, pricing, and availability are expected to be revealed during the formal event announcement.