Apple Set to Unveil iPhone 18 Pro, First Foldable Model on Sept 9

Apple is preparing to take the wraps off its latest technology offerings at the company's September 9 event, marking the technology giant's traditional autumn product reveal. The event is expected to centre on the iPhone 18 Pro series, which typically represents Apple's most premium smartphone lineup with enhanced processing power and camera capabilities.

Among the most significant anticipated announcements is Apple's entry into the foldable smartphone market. Industry observers have long speculated when the Cupertino-based company would introduce a foldable iPhone to compete with existing offerings from Samsung and other manufacturers. The September 9 event appears positioned to be that moment.

Beyond smartphones, Apple is expected to introduce refreshed wearable devices. New iterations of the Apple Watch and AirPods are on the agenda, continuing the company's strategy of creating an integrated ecosystem of interconnected devices. These product updates typically focus on incremental improvements in battery life, processing capabilities, and sensor technology.

Details regarding pricing, availability, and specific feature sets remain unconfirmed ahead of the official announcement. The event will provide definitive information on Apple's product roadmap and technological ambitions for the remainder of 2025 and beyond. Information on how to watch the event will be provided by Apple through its official channels.