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Apple set to unveil new products on October 28, MacBook Pro touchscreen likely

Apple is preparing to launch new products on October 28, with reports suggesting the company may introduce a touchscreen MacBook Pro for the first time. The move would mark a significant shift in the Cupertino-based firm's laptop strategy.

LSN India · 20 October 2026

Apple set to unveil new products on October 28, MacBook Pro touchscreen likely

American technology giant Apple is scheduled to announce new products on October 28, potentially marking a major change in its product lineup. According to reports, the company is expected to introduce a touchscreen display on its MacBook Pro models, a feature that would represent a notable departure from Apple's traditional approach to laptop design.

While touchscreen technology has been standard on competing laptop models for over a decade, Apple has resisted integrating the feature into its MacBook line. The anticipated move would align Apple's laptops more closely with industry trends, where touchscreen functionality has become increasingly common among premium and mid-range devices.

The October 28 event is expected to showcase multiple product announcements, though specific details about the full roster of launches remain unclear. Apple typically uses such events to unveil new hardware across various categories, including computers and related accessories.

The introduction of a touchscreen MacBook Pro would represent a significant product evolution for Apple, reflecting changing consumer expectations and competitive pressures in the premium laptop segment. The company has historically maintained strict design principles for its devices, making any fundamental shift in interface philosophy noteworthy for both consumers and industry analysts.