Apple to unveil iPhone 18 Pro, foldable device on September 9

Apple will host its 'Surprise and Shine' event on September 9, marking what is expected to be a significant product announcement day for the Cupertino-based technology company. The event is widely anticipated to feature the iPhone 18 Pro series, which would represent the latest iteration of Apple's flagship smartphone line.

Most notably, the event is expected to showcase Apple's first foldable iPhone, a device that has been the subject of industry speculation for several years. This move would position Apple to compete directly with Samsung's Galaxy Z series and other foldable devices already available in the market.

Beyond the iPhone lineup, Apple is expected to unveil updated Apple Watch models and new versions of its AirPods wireless earbuds. These product categories have become increasingly important to Apple's overall ecosystem strategy and revenue streams.

The September 9 date aligns with Apple's typical fall product announcement calendar, when the company historically introduces new iPhones and complementary devices. The 'Surprise and Shine' branding suggests the company plans multiple product reveals, though Apple has not yet detailed the specific announcements planned for the event.

India represents a crucial market for Apple's growth strategy, with the company expanding its manufacturing and sales presence in the country. The announcement of new products in India's calendar will likely be followed by availability announcements and pricing details tailored for Indian consumers.