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Apple to unveil new MacBook Pro, iMac models at October 28 event

Apple has scheduled a product launch event in Los Angeles for October 28, with expectations for significant updates to its Mac and iPad lineup. The event could feature the company's first touchscreen MacBook, marking a notable shift in product design philosophy.

LSN India · 20 October 2026

Apple to unveil new MacBook Pro, iMac models at October 28 event

Apple will host its 'Pro and Tell' event on October 28 in Los Angeles, focusing on updates to its professional computing devices. The event is anticipated to showcase refreshed MacBook Pro models, new iMac configurations, and upgraded iPad Mini tablets, addressing demand from users seeking enhanced specifications and features.

According to industry analysts tracking Apple's product roadmap, the event may introduce a touchscreen MacBook Pro variant, a departure from the company's longstanding approach to laptop design. Such a development would align MacBook offerings more closely with hybrid computing trends seen in competing products from other manufacturers.

The timing of the event places it within Apple's typical autumn product launch window, when the technology giant typically introduces new hardware across multiple categories. The focus on 'Pro' devices suggests the company is targeting creative professionals and power users who rely on advanced computing capabilities.

Indian consumers have shown strong interest in Apple's Mac ecosystem in recent years, with growing adoption in professional and educational sectors. The anticipated product announcements could further influence purchasing decisions among India's expanding premium tech consumer base seeking high-performance computing devices.

Industry observers will be watching for details on processor upgrades, display enhancements, and pricing strategies, as these factors significantly impact market reception in price-sensitive regions like India.

Photo: Aerial view of Apple Park, Apple's headquarters in Cupertino, California, April 2018. Daniel L. Lu via Wikimedia Commons (CC BY-SA 4.0).