Politics · India Bureau
Assam CM, cabinet ministers star in viral dance video sensation
A video featuring Assam Chief Minister Himanta Biswa Sarma and cabinet colleagues performing to the global hit 'Gangnam Style' has garnered over 2.5 million views online. The footage shows the state leaders attempting the track's signature horse-riding choreography in an unconventional departure from typical political content.
LSN India ·
A music video featuring Assam Chief Minister Himanta Biswa Sarma and members of his cabinet performing to 'Gangnam Style' has become an unexpected online phenomenon, accumulating more than 2.5 million views across social media platforms.
The video captures the state leaders executing the South Korean pop song's famous horse-riding dance moves, marking an unusual pivot from conventional political messaging to entertainment-driven content. The performance represents a notable shift in how political figures are engaging with digital audiences in the region.
The viral nature of the content underscores the evolving landscape of political communication in India, where state leaders increasingly leverage popular culture and social media to connect with younger demographics. The video's widespread circulation reflects broader trends of political personalities adopting unconventional platforms and formats to maintain public engagement.
The piece has generated significant discussion online, with viewers commenting on the leaders' willingness to participate in mainstream entertainment content. The performance joins a growing roster of Indian politicians who have ventured into popular music and dance videos to enhance their public image and reach.