Authentic Brands Group eyes takeover of Mattel at over US$20 per share

Authentic Brands Group, the brand management company known for acquiring and operating iconic consumer labels, is in discussions regarding a takeover of Mattel, the world's largest toy manufacturer by revenue. The proposed offer values Mattel's shares at more than US$20 each, sources said.

Mattel, which produces globally recognised brands including Barbie, Hot Wheels, and Fisher-Price, has long been considered an attractive acquisition target given its portfolio of established intellectual property and strong market position. The company's brands have demonstrated resilience and cultural relevance, particularly following the success of the recent Barbie film.

Authentic Brands Group has built a significant portfolio through strategic acquisitions of consumer brands, including Reebok, Aéropostale, and Juicy Couture. The firm specialises in acquiring and revitalising established brands through focused management and multi-channel distribution strategies.

The discussions represent a potential major transaction in the consumer goods sector, though details regarding timing, financing, and other transaction terms remain unclear. Neither company has made official statements regarding the matter.