Business · Singapore Bureau
Avenue Capital leads bidding for Serie A international media rights stake
Private equity firm Avenue Capital has positioned itself as the frontrunner to acquire a minority stake in the entity managing Italy's top soccer league's international broadcasting rights, according to sources familiar with the transaction.
LSN Singapore ·
Avenue Capital's emergence as the leading contender marks a significant development in the competitive process to secure a financial partner for Serie A's global media distribution venture. The investment would give the private equity firm exposure to one of Europe's most valuable sporting assets as broadcasters worldwide compete for premium soccer content.
The transaction represents an opportunity for Avenue Capital to gain a stake in the lucrative international rights business, which generates substantial revenue for Italian soccer through broadcasters across multiple continents. The process has attracted interest from various institutional investors seeking exposure to sports media platforms with long-term revenue potential.
Serie A has been actively pursuing strategic partnerships to maximize returns from its international broadcasting portfolio. The league's media rights have grown increasingly valuable as global demand for premium soccer content continues to expand across traditional and digital platforms.
The investment structure would maintain Serie A's control over its media operations while bringing in external capital and financial expertise. Terms of the potential deal, including the size of the minority stake and valuation, have not been disclosed. The transaction is expected to conclude pending final negotiations and regulatory approvals.