Business · India Bureau
Basketball Star Sophie Cunningham Launches New Podcast With Coach Drew Hanlen
American basketball player Sophie Cunningham has pivoted from lifestyle content to sports discussion, launching a new podcast with elite performance coach Drew Hanlen. The move comes after her previous podcast venture concluded.
LSN India ·
Sophie Cunningham, known for her professional basketball career, has embarked on a new media venture by launching a podcast alongside Drew Hanlen, a prominent strength and conditioning coach who works with elite athletes. The podcast represents a shift in focus for Cunningham, moving away from lifestyle and entertainment content toward basketball-centered discussions and analysis.
The new project follows the conclusion of Cunningham's previous podcast, Show Me Something, which had been produced in collaboration with West Wilson. That podcast had explored lifestyle topics and personal narratives but has since ceased regular episode releases.
The partnership with Hanlen brings sports expertise to the new podcast, combining Cunningham's on-court experience with Hanlen's coaching background. Hanlen has worked with numerous professional athletes across various sports, bringing technical knowledge and training insights to the platform.
The launch reflects a growing trend among professional athletes of developing personalized media content. For Cunningham, the new venture allows her to engage with audiences on topics directly aligned with her primary career in basketball while establishing a distinct brand presence in the crowded podcast marketplace.