Culture & Entertainment · Sri Lanka Bureau
BBDO Sri Lanka tackles workplace harassment through film series
The advertising agency has launched 'Deleted Scenes,' a collection of seven short films designed to raise awareness about harassment in professional environments. The initiative aims to spark conversation about workplace conduct and cultural change.
LSN Sri Lanka ·
BBDO Sri Lanka has unveiled a multimedia campaign addressing workplace harassment through a series of short films titled 'Deleted Scenes.' The seven-part production explores various scenarios of harassment that occur in office settings, presenting narratives that have often been overlooked or minimized in professional workplaces.
The campaign represents a strategic effort by the agency to contribute to broader discussions around workplace culture and employee safety. By presenting these scenarios in short film format, BBDO Sri Lanka aims to make the content accessible and engaging for diverse audiences across the country.
Workplace harassment remains a significant concern in South Asian professional environments, where reporting mechanisms and cultural attitudes toward such issues continue to evolve. The initiative comes amid growing corporate focus on implementing stronger safeguarding policies and creating psychologically safe workplaces.
The 'Deleted Scenes' films are intended for use in corporate training programs, awareness campaigns, and public discussion forums. Through visual storytelling, the campaign seeks to normalize conversations about inappropriate workplace behavior and encourage both employees and management to recognize and address harassment when it occurs.
The project underscores growing recognition among Sri Lankan businesses of the need to actively combat workplace misconduct and foster more inclusive professional environments.