World · Singapore Bureau
Best World CEO Dora Hoan leads direct selling industry body
Dora Hoan, chief executive of Best World, has been appointed chair of the World Federation of Direct Selling Associations, marking a historic first for the Asia-Pacific region. The appointment underscores the growing influence of the region's direct selling sector on the global stage.
LSN Singapore ·
Ms Hoan's election to the helm of the international body represents a significant milestone for Asia-Pacific representation within the organisation, which has operated for nearly five decades. Her appointment reflects the region's expanding role in the direct selling industry and its contributions to the global marketplace.
As leader of Best World, a Singapore-based direct selling company, Ms Hoan brings extensive experience in the sector. Her background positions her to guide the federation's strategic direction as the industry navigates evolving regulatory landscapes and market dynamics across multiple regions.
The World Federation of Direct Selling Associations serves as a collective voice for the direct selling industry internationally, representing member organisations across numerous countries. The federation advocates for industry interests and works to establish standards for ethical business practices within the sector.
Ms Hoan's tenure as chair will likely see increased focus on issues affecting Asia-Pacific markets, which have emerged as significant drivers of growth within the direct selling industry. Her leadership is expected to strengthen dialogue between regional and global stakeholders in shaping the industry's future direction.