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Beyond platitudes: Why genuine connection matters in crisis

Communication experts say well-meaning phrases often fall short when supporting loved ones through cancer or grief. A focus on authentic presence and sincerity proves more valuable than finding perfect words.

LSN Singapore · 14 October 2026

Beyond platitudes: Why genuine connection matters in crisis

When facing tragedy, people often resort to familiar expressions—"thinking of you" and "stay strong"—in hopes of providing comfort. Yet research and lived experience suggest these stock phrases, while well-intentioned, frequently miss the mark for those enduring serious illness or loss.

Michelle Bong Lejtenyi, a communications professional, discovered this gap firsthand when close relatives battled cancer and when she navigated grief. Despite her expertise in crafting messages, she found herself struggling to articulate meaningful support through language alone.

Her journey reflects a broader pattern: people often prioritize finding "the right words" when what matters most is the authenticity behind them. Experts suggest that acknowledging one's own uncertainty—saying "I don't know what to say, but I'm here"—can resonate far more powerfully than rehearsed consolations.

The lesson extends beyond personal relationships to workplace communications and social interactions across Singapore's diverse communities. When supporting colleagues or friends through hardship, presence and genuine concern frequently communicate more effectively than perfectly polished language. This shift in perspective encourages people to prioritize sincerity over eloquence during others' most difficult moments.