World · India Bureau
Bhansali Productions draws fan backlash over Karva Chauth social media post
Sanjay Leela Bhansali's production house faced social media criticism after sharing throwback images from the 1999 film 'Hum Dil De Chuke Sanam' featuring Salman Khan and Aishwarya Rai on the occasion of Karva Chauth. The post sparked an outpouring of complaints from Aishwarya's fanbase on digital platforms.
LSN India ·
The production house's decision to commemorate the Hindu fasting festival by posting archival photographs from the romantic drama sparked an immediate negative response online. Aishwarya Rai's supporters expressed their displeasure across multiple social media channels, with many users questioning the appropriateness of the timing and content selection.
The film 'Hum Dil De Chuke Sanam', which premiered in 1999, remains among Bhansali's most celebrated works. The production house's move to leverage the Karva Chauth occasion—traditionally marked by married women fasting for their husbands' wellbeing—through nostalgic film imagery apparently resonated poorly with sections of the online community.
The incident reflects the heightened sensitivity surrounding celebrity content shared during religious and cultural observances in India. Social media has increasingly become a platform where fan communities mobilize rapidly to express approval or disapproval of content featuring their preferred actors, particularly when historical or archival material is repurposed for promotional purposes.
As of now, there has been no official statement from Bhansali Productions or the actors involved regarding the social media response to the post.