BJP Appoints New IT Head To Amplify Gen Z Digital Outreach Strategy

The BJP has signalled a fresh push to connect with India's Gen Z demographic by appointing Deepak Mhaskey as the new head of its information technology cell, marking a strategic shift towards youth-focused digital engagement.

Mhaskey outlined plans to concentrate efforts on platforms where younger voters congregate, with an emphasis on creating positive, relevant content tailored to Gen Z preferences. Short-form video platforms are expected to feature prominently in the party's revised social media strategy.

"We are engaging with Gen Z," Mhaskey said, indicating a deliberate pivot in the party's digital outreach methodology. "We will ensure good and positive content reaches Gen Z. We will make a specific strategy focused on Gen Z outreach."

The appointment reflects broader recognition among Indian political parties of the need to develop sophisticated digital strategies to engage younger voters who consume news and political content predominantly through social media channels rather than traditional broadcast media.

The move comes as political organisations across India increasingly compete for digital influence and youth engagement ahead of electoral cycles, with social media platforms serving as primary battlegrounds for political messaging and voter persuasion.