BJP launches month-long service drive to mark Modi's quarter-century in public life

The BJP has announced plans to launch the Seva Sankalp Abhiyan on September 17, a comprehensive service campaign designed to commemorate Prime Minister Narendra Modi's 25 years of administrative leadership. The initiative, running through October, will see party workers and volunteers engaged in grassroots service activities across constituencies nationwide.

The abhiyan, or campaign, represents the party's effort to highlight Modi's tenure spanning his years as Chief Minister of Gujarat and his subsequent time as Prime Minister. Through the month-long drive, BJP units are expected to mobilise party cadres for community-focused programmes aimed at demonstrating their commitment to public welfare and development initiatives.

Such service campaigns form part of the BJP's larger political strategy to reinforce its organisational presence at the grassroots level while simultaneously projecting the party's governance record. The Seva Sankalp Abhiyan will leverage the party's extensive network across India to conduct various welfare and development activities in local communities.

The campaign underscores the BJP's emphasis on connecting with voters through direct engagement programmes ahead of potential electoral contests. Party leadership views such initiatives as vehicles for strengthening organisational bonds while simultaneously addressing local development concerns through coordinated volunteer efforts.