BJP launches Punjab drug-awareness campaign amid Dalit death controversy

The BJP's campaign to combat drug abuse in Punjab comes at a politically sensitive moment, as the party seeks to consolidate its electoral position in the state. The initiative represents a significant focus on narcotics-related issues, which have long been a concern for Punjab's law enforcement and public health authorities.

The timing of the announcement follows a contentious incident involving a Dalit resident who died under disputed circumstances. The villager had reportedly questioned Finance Minister Harpal Singh Cheema regarding the availability of 'chitta'—a synthetic drug that has plagued parts of Punjab—before his death. Allegations have emerged that the individual faced social and official pressure to recant his concerns.

The incident has intensified scrutiny of the state's drug problem and governance response. Drug trafficking and substance abuse remain persistent challenges in Punjab, affecting youth and rural communities. The state government has previously launched various anti-narcotics initiatives, though effectiveness and implementation remain matters of ongoing debate.

The 'drug-free Punjab' campaign is expected to encompass awareness programs, enforcement activities, and community engagement. Officials indicated the drive aims to galvanize public participation in combating the drug trade. The initiative arrives as political parties increasingly position drug control as a central electoral issue in Punjab.