Politics · India Bureau
BJP to mark Modi's 25-year public service milestone with month-long campaign
The Bharatiya Janata Party will launch an extended campaign coinciding with Prime Minister Narendra Modi's birthday, designating the occasion as 'Seva Diwas' to commemorate his quarter-century in public life.
LSN India ·

The BJP announced plans for a comprehensive campaign to mark Prime Minister Narendra Modi's birthday as a celebration of his 25 years in public service. Party President Nitin Nabin made the announcement at a press conference at BJP headquarters in New Delhi, outlining the month-long initiative.
The party has designated Modi's birthday as 'Seva Diwas'—literally 'Service Day'—reflecting the thematic focus on his decades of public engagement. The campaign will extend throughout the month, providing the party with an extended platform to highlight Modi's political journey and governance record.
The initiative represents a significant organizational effort by the BJP to commemorate what party leadership views as a notable milestone. The 'Seva Diwas' branding underscores the party's messaging strategy around Modi's tenure, emphasizing themes of service and public welfare.
The campaign comes as the Modi government continues its third term following the 2024 general elections. The month-long observance is expected to feature multiple party activities and public engagements across different regions of the country.