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Bohol eyes tourism recovery through flights, pricing reforms

Provincial officials are charting a comeback for Bohol's tourism sector amid declining visitor numbers and complaints about escalating costs. Governor Erico Aristotle Aumentado outlined strategies including new international air routes and sustainable tourism practices to restore traveler confidence.

LSN Philippines · 10 October 2026

TAGBILARAN CITY — Bohol's provincial government is pursuing an aggressive recovery plan for its tourism industry, which has faced headwinds from shrinking visitor arrivals and mounting concerns about high prices for food and accommodations.

Governor Erico Aristotle Aumentado presented the provincial administration's approach during his State of the Province Address on Friday, emphasizing that new international flight connections will be central to reversing the downward trend in tourist numbers.

Beyond expanding air access, Aumentado signaled that fair pricing mechanisms and a commitment to sustainable tourism practices will be key pillars of the recovery strategy. Provincial officials believe these measures will help restore visitor confidence and position Bohol as a competitive destination in the region's travel market.

The governor acknowledged that escalating operational costs have squeezed the tourism sector, with travelers increasingly deterred by expensive services. Officials have identified pricing transparency and cost management as critical factors in reigniting demand for the island province's attractions.