Bombay High Court rebukes celebrities demanding fees for pollution awareness drives

The Bombay High Court has criticized celebrities who are demanding fees to participate in pollution awareness initiatives, viewing such demands as contrary to the spirit of public interest campaigns.

During proceedings, the court expressed concern that public figures were monetizing their involvement in environmental consciousness drives rather than contributing voluntarily to the cause. The bench noted that such practices undermine the credibility and reach of awareness campaigns that are intended to benefit the broader public.

In response to the matter, the High Court has issued directives to the Brihanmumbai Municipal Corporation (BMC), police departments, and pollution control authorities to ensure strict adherence to established guidelines. These directives aim to prevent misuse of public health campaigns and ensure that pollution awareness initiatives remain accessible and effective across communities.

The court's intervention underscores the judiciary's commitment to safeguarding the integrity of environmental initiatives at a time when air quality remains a critical public health concern in major metropolitan areas. Authorities have been instructed to monitor future campaigns and enforce compliance with regulatory frameworks governing such public interest programs.