Technology · India Bureau
Budget smartphone with 6000mAh battery, 90Hz display launched at ₹8,699
As artificial intelligence features drive premium smartphone prices higher, manufacturers are increasingly competing in the budget segment by streamlining variants and cutting costs. A new entry-level device offers flagship-level specifications at an affordable price point.
LSN India ·
The Indian smartphone market is experiencing divergent pricing trends, with manufacturers pursuing distinct strategies to capture different consumer segments. While AI-enabled devices continue to command premium prices, several companies are responding to price-conscious buyers by launching stripped-down variants at accessible price points.
The newly launched device exemplifies this approach, featuring a 6000mAh battery designed for extended usage, a 90Hz refresh rate display for smoother scrolling, and an aesthetic inspired by premium iPhone models. At ₹8,699, the phone aims to deliver flagship-level specifications without the premium price tag.
Industry analysts attribute the emergence of these budget offerings to manufacturers' efforts to broaden their market reach amid rapid inflation in the smartphone sector. By reducing feature variants and optimizing production, companies are able to pass savings to consumers while maintaining competitive specifications.
The strategy reflects a broader market trend in India, where price sensitivity remains a critical factor in purchase decisions. As the smartphone market continues to mature, manufacturers are expected to introduce more devices targeting the sub-₹10,000 segment, offering consumers meaningful specifications at entry-level price points.