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Call for level playing field as cheap imports threaten local businesses

Industry groups are urging authorities to enforce consistent regulatory standards, warning that foreign producers are gaining unfair cost advantages over Malaysian small and medium enterprises.

LSN Malaysia · 1 October 2026

Call for level playing field as cheap imports threaten local businesses

Business representatives have raised concerns about competitive imbalances in the domestic market, arguing that foreign manufacturers are not subject to the same operational requirements imposed on local companies.

According to industry body Samenta, this regulatory disparity allows international producers to significantly undercut Malaysian rivals, creating an uneven marketplace. The organization contends that without harmonized rules, local SMEs face mounting pressure from cheaper imports that benefit from less stringent compliance obligations.

The issue touches on longstanding tensions between domestic manufacturers seeking protection and the broader goal of maintaining competitive markets. Samenta's appeal underscores growing anxiety among local business operators about their viability in a market where international competitors operate under different cost structures.

The call comes amid broader efforts to support Malaysia's small business sector, which has faced headwinds from supply chain disruptions and changing consumer purchasing patterns. Industry stakeholders are urging policymakers to conduct a review of import standards and compliance requirements to ensure all market participants operate on equivalent terms.