Canadian Sleep Tech Startup Hush Raises $48M from Sleep Country

Sleep Country has taken a controlling 52% stake in Hush, the sleep technology platform founded by two Canadian entrepreneurs, in a deal valuing the company at approximately C$48 million (about $36 million USD). The investment represents a major validation of Hush's business model and technology platform in the competitive sleep wellness market.

Hush was built over four years by its Canadian founders, who developed a digital-first approach to sleep health and wellness. The platform combines technology with personalized sleep solutions, tapping into growing consumer demand for sleep optimization products and services across North America.

Sleep Country, an established player in the mattress and sleep products retail space, sees the acquisition as a strategic move to expand its digital capabilities and customer reach. The investment allows Sleep Country to integrate Hush's technology and expertise into its existing business operations and retail network.

The deal signals continued consolidation in the sleep technology sector as larger, established retailers seek to enhance their digital offerings and data analytics capabilities. For Hush's founders, the majority investment provides capital for growth while maintaining operational involvement in the company they built.